Many of our Buyers use Snapwire to buy images for social media campaigns, ranging from one engaging photo to a series that they'll use over time. Social media can be one of the best, and least expensive, methods of getting your brand's name heard, but it can also be difficult to navigate. A main component of engaging people with social media is using effective visuals, and generally, stocky-looking photos don't make the cut. We came across an informative article from Hootsuite's blog, and want to share it with you! Highlights include:
- Optimize images for each social network
- Up your odds with more engaging images
- Choose your branding and stick to it
- Take and share your own photos
- Use videos whenever possible
- A checklist for choosing the right photo
Read the rest here!