FWD Insurance Company
FWD Insurance group is a well-known insurance company located primarily in Asia, offering life and medical insurance, general insurance and employee benefits across a number of its markets. With a customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.
FWD Insurance Company needed on-brand content for a new marketing campaign that showcased people celebrating life across Asia. They were looking for genuine and authentic images of people enjoying new experiences or spontaneous moments. It was important that a few of the photos sourced were exclusive.
Snapwire approached FWD's needs in a two step tactic. First, Snapwire helped them launch a general challenge titled "Celebrating Life Across Asia" to see what kinds of images our photographer community would generate on the theme. From the challenge, FWD identified a photographer with a style they loved and launched a direct request to source the perfect exclusive custom content.
The result was a stunning collection of on-brand content to be used for FWD's new marketing campaign. FWD was able to source custom content both from the community as well as from their newly favorite chosen photographer.
1060 total photos submitted
35 total images purchased
1 Photographer partnership forged
See the assignments here