The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies. It operates the Hertz, Dollar, and Thrifty car rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand.
Hertz needed social media management help with high-quality content for their Instagram feed. They wanted to source images that showcased that a hire car isn’t just to get you from A to B, but can be the vehicle to get you to that hidden cafe, the most beautiful mountaintop view, the historic castle or the best taco truck in Texas.
Working with Hertz's needs, Snapwire helped Hertz launched photo challenges with broad themes such as "Travel Ideas & Inspiration," "Reasons to Travel" and "Hidden Gems" to garner a wide array of content from our community of photographers.
33 photography requests launched
500+ photos for social media purchased
300%+ Increase in engagement
Each Hertz request typically sees over 1,000 submissions. With so many submissions from our photographer community, Hertz had a large selection of photos to choose for their Instagram feed. The high-quality photos they purchased embodied wanderlust. The images triggered positive emotion and response in their audience to go on road trips. In addition, the content they sourced from Snapwire helped increase engagement on their Instagram.