Photoshop is a Helpful Tool, But can be a Potential Crutch

    Photographers have long relied on editing tools like Photoshop to retouch their photos. It has become a part of the art. While the ability to correct and enhance images is a valuable tool, relying on it too heavily can be undermining. With the rise of social media, marketers are realizing that in order to stand out, they need to be producing content that looks authentic. In a 2011 study by MarketingExperiments, a highly edited portrait was put up against a more authentic portrait as the face of a website. The authentic portrait resulted in a 35% higher subscription rate from customers than the highly edited generic looking portrait. Authentic photos take the cake. The photos that stand out are minimally edited shots that display raw emotion.

    Snapwire is a platform that allows photographers around the world to sell their shots to buyers. It’s different than traditional stock because it’s produced by real photographers (as opposed to professional stock companies) and every shot submitted is unique to the platform. The raw emotion of the images really stand out, which is why some of the biggest brands and businesses are opting for this solution.  Here are some awesome photos from Snapwire photographers: