TAG Heuer
PROJECT SPOTLIGHT
TAG Heuer
Producing custom product content for increased social media engagement
TAG Heuer is a Swiss luxury watchmaker that designs, manufactures, and markets watches and fashion accessories. Since 1860, TAG Heuer has embodied avant-garde, precision, and bold style that have marked the world history of the watch industry.
Challenge
TAG Heuer’s team felt they needed more relatable lifestyle imagery for their website and social media accounts. The challenge was the team needed on-brand models and photography with the same exceptionally high level of quality as their studio-shot imagery, fast. So, they approached StudioNow.
Solution
The TAG Heuer marketing team identified two products they wanted lifestyle shoots for. Using StudioNow’s creative briefing, Tag Heuer’s team was able to generate a robust style guide that matched the target demographics. Next, StudioNow’s platform identified and assigned two top photographers to complete the shoot, each with a different theme and model. The first shoot was nautical-themed with images to attract sporty, stylish women. The second was an urban and office-themed shoot aimed at working men. Together, they produced 200+ visuals and several videos and the TAG Heuer team had access within weeks.
Results
Aesthetics
2
Weeks Completion Time
3
Content Pieces Produced
200
+
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