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What is Stock Photography? Stock photography is defined as an archive of images that can be licensed commercially. If you sell a product or service, you automatically have a commercialized
Twitter has confirmed in a series of tweets that it is in the process of testing some long-awaited improvements to how it displays images and videos. This is everything you
March Madness is upon us, but it’s not too late to get your company’s campaign together. Interest will continue to skyrocket as the competition heats up! Even if your company
There is a recurring theme to this post: online shopping is primarily a visual experience. The online shopping experience relies on visual content — primarily product photographs and product videos
As your company produces more content with more authors, finding consistency in formatting, brand word usage, and style becomes increasingly challenging. A well-structured content style guide helps get everyone on
With Earth Day 2021 just around the corner on April 22nd, now is the time to start planning your company’s campaign. Don’t sit this one out. Sprout Social surveyed 1,022
In our recent webinar, Snapwire’s Ryan Dewane and Rachel Dulcich shared their insight on the challenges precipitated by the accelerated digital shift and detailed how smart brands are seizing this
In just a year, the Covid-19 pandemic has changed everything — from the way we interact with one another to the way we conduct business. It has drastically altered the
Your company is growing. Your marketing team isn’t just you anymore, and you’re finding that different writing styles lead to your company projecting different voices and tones at different times.
Competition is all around us. Whether we’re on the tennis court, football field, battlefield, or business field, competition can be fierce, and your competitors want what you have. They also
For years now, decades even, we’ve heard about the digital shift in consumer behavior. We all knew the digital transformation was coming, but we expected it to happen gradually. Then,
When working on content marketing of any sort, having a clear sense of vision and purpose to direct your marketing team is invaluable. “Begin with the end in mind,” the
Visual content is more important than ever for brands. Not only do you want high-quality photos of your products to win over customers, but you should also be using visual
In this webinar, Dane Storrusten, Daniel Casados, and Chad Newell share their favorite initiatives and most significant challenges of 2020. As the Sr. Creative Director at the NFL and founder
Kronenbourg is so much more than just a beer. The European pale lager was first brewed in 1664 in France and has continued to use the same recipe to this
Virtually everyone involved in web development has an understanding of SEO. Speak to a web developer, marketer, or content strategist. Each one will (or should be able to) tell you
Phil Nottingham shares his insider tips regarding brand budgets and solutions. As the brand and video marketing specialist at Wistia, Phil is no stranger when it comes to creating content
Online shopping consumers are no strangers to the holidays. With the changes of this year, the rise of online shopping creates a season peak demand. Social media platforms are joining
Keypath Education is a world-leading university dedicated to providing students with a market-led and tech-focused online education. With the future of work trends continually evolving, they specialize in their global
In this webinar, Mike Delgado shares his insider tips relating to social media metrics and benchmarks. As the global director of social media at Experian, Mike is no stranger when
You might not realize it, but a wide array of options exist to boost your brand’s social media engagement through on-brand images. Images represent a powerful form of visual content
Snapwire’s October project spotlight goes to our client, In-N-Out. In-N-Out Burger is an American staple to high-quality fast food. Quality is everything to them and they needed Snapwire to provide
If you are a business owner or marketing strategist, you know that video is an essential channel for marketers and should be an integral part of your marketing campaign. According
It is true – a picture has the power to highlight a message that would take a thousand words. Over the years, the visual medium has become the holy grail
Show, Don’t Tell For those who remember High School English, whenever it came to creative writing, our teachers instructed us to show, rather than tell, a particular action. Those wonder
In this webinar, Dane Storrusten shares the most important principles when it comes to creating a visual content strategy. As creative director of the NFL and founder of Gridiron Labs,
As digital marketing continues to evolve, the SEO standards have become higher than ever. From new brands to renowned brands, there should be more awareness concerning the obsolete generic tactics
In our media-rich online world, where customers are engaged first and foremost by sight, visual elements are incredibly important. Often, visuals are the introduction to your brand and we know
Visual content is one of the most important factors of any digital marketing strategy. But should you settle for any type of visual content? Your content marketing plan should not
The year 2020 has been for the books for people across the globe with marketers being no exception. Across every industry, there have been multiple pivots requiring all companies to
Are you making use of visual media in your content marketing strategy? What if we told you that blog posts with images receive 94% more views than blog posts without images? Your digital audience is
Eight seconds. That’s how long you have to make an impact. As customer attention spans get shorter and shorter, visual content gets more important. If a picture was worth a
The courtship between humans and alcohol has been going on for thousands of years, seemingly getting stronger with each passing century. In the modern world, there was always an abundance
A Visual Production Platform is a central source of truth that allows brands to collaborate, gain production efficiency, and access a global creator network. Marketing teams know the challenge with
The big challenge that marketing teams face is how to stand out in the digital arena, especially as more companies are shifting their resources online. With travel, trade shows, and
What does it mean to “stay agile”? It is finding short- and long-term solutions to immediate challenges. Remarkably this can be a huge opportunity to innovate and act with purpose.
Being purposeful has become essential for getting through these everyday hurdles both professionally and personally these days. We have no idea when the world will go back to “business as
Times of crisis are when brands are either to be remembered or forgotten. One brand that took the first step toward cementing an even further legacy is Marriott with the
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