It is true – a picture has the power to highlight a message that would take a thousand words. Over the years, the visual medium has become the holy grail of digital marketing. And why wouldn’t it be? People are more responsive and attentive to visual content.
Now, as much as the textual content matters, the visual content is in a league of its own. Microsoft’s study proves that humans have a short attention span that lasts less than 12 seconds, and this is where short and stylized visuals take the spotlight.
With visual content production, a multitude of brands have managed to increase their conversion rates and engagement ratio. Furthermore, more small businesses now prefer to have a dedicated marketing budget specifically for visual content creation.
The Importance of Visual Content in the Digitalization Age
The fastest way to capture the attention of people is through visual content production. Since the human brain processes visual content quicker than textual content, it makes sense for brands to use the best images, videos, and infographics to retain content information for days.
It has never been clearer that digital success largely depends on the utilization of visual content. In fact, there’s an ocean of visual content strategies and tricks brands can use to step up their digital marketing game.
A decade ago, when the digitalization revolution was still on the path of evolution, visual content may not have been a priority. Contemporarily, it serves as an opportunity to prove and improve your brand’s image in the eyes of your audience.
What Constitutes Visual Content Marketing?
Digital marketers have been aware of the benefits of visual content marketing for quite some time. As of now, visual content marketing has become an integral part of a digital marketing strategy. Technically, visual content marketing refers to the use of pictures, images, or videos.
You can use the visual content to offer valuable information about different products or services to your audience. When it comes to visual content marketing, the trick, however, is to pair the text information into brand infographics, images, audio, video, or screenshots.
From Images to Video: There’s More Than One Type of Visual Content
High-Quality Custom Images vs. Stock Images
Once you figure out the basics of visual content marketing and what makes it so important, you can dive into different types of visual content. However, using a specific type of visual content depends on suitability and what type of products or services you are trying to market to your audience.
Nevertheless, you will inevitably find yourself drawn to use high-quality and customized images. In short, either you can create your own images or check out stock photos from professional photographers at platforms such as Adobe or Unsplash.
Yes, audiences over 18 years old spend more hours watching YouTube content. In fact, even on social media platforms, video content garners the highest attraction. Besides, video content is a crucial entertainment aspect that you need to realize.
In fact, the Cisco report predicts that video content will amount to 82% of all online traffic by 2021. From boomers to millennials to Generation Z, people love to watch video content on their smartphones. However, is it important for a brand to utilize the right video editing creation tools from Apple or Adobe to structure the video content in the best possible manner, or use a visual production platform like Snapwire.
Infographics can simplify the most complicated information for the audience. Simultaneously, it can grab attention and avoid detailed information about a product or service. That said, content marketers often avoid infographics as they can be quite challenging and time-consuming to produce.
Fortunately, you don’t have to hire an expensive graphic designer to render eye-catching graphic design. Instead, startups and small businesses can use Canva’s extensive collection of designs to create sublime infographics.
With enough patience and practice, you would be able to produce infographics that your targeted audience can understand. Infographics are all about compressing detailed information to explain the value proposition of your products or services to prospective customers.
It is another effective type of visual content format that can divide large textual blocks. To some degree, it serves the same purpose as an infographic without all the integrated and customized design features. The idea is to avoid long and sleep-inducing textual information.
There’s no social media platform where you won’t find memes. In fact, the entire online realm contains some memes. If your target audience is young, memes will serve as viable visual content. You’d be surprised how many brands use memes to create a bond with their audience.
Reasons, Benefits, and Uses: More Brands are Leaning Towards Visual Content
The reason most brands want to hop aboard the train of visual content is how it can be in the short and long-term. Consequently, you improve the image and recognition of your business. Here are some essential uses, reasons, and benefits of visual content.
With a more focused and recognized brand identity, you can paint a picture of your brand through storytelling. Think of sports or major film studios that visualize their brand image through different forms on social media. The more relevance you generate, the more engagement ratio will help you achieve your marketing goals.
The effective use of visual content will boost your conversion rates. Most businesses continue to explore the endless possibilities of using visual content to increase overall conversion rates on, say, landing pages. One of the most useful visual marketing strategies is to include visual marketing content throughout your web pages.
You can take the usefulness of your visual content to another level by restructuring the same images, videos, screenshots, or memes for a different purpose. It’s a strategic move that many brands take advantage of and repurpose content endlessly. No matter what you may have heard, you can repurpose and reuse your visual marketing content.
In simple terms, you can reuse and repurpose practically any visual marketing strategy. However, the easiest and simplest approach would be to repurpose your text content into invigorative visual content to save your business valuable time, energy, and resources.
Your Visual Content and Marketing Strategy: It’s ALL Connected
In the old days, SEO was all about using merely text to rank high. Today, there is a more heightened interest to use all forms of visual content. Your visual content should complement your marketing strategy. Words are powerful, but sometimes you need visuals to think outside the box.
As a result, you will have a more engaging audience and stand out in the online landscape. Think of visual content as a trigger mechanism to generate reactions. The response can generate happy, inspirational, surprise, and even shock value. So long as the targeted audience has an appetite for visual content, you can continue to evolve your marketing strategy.
Custom Visual Content Production: Need of the Hour!
Whether you’re a new or established brand, you need to understand the visceral psyche of your targeted audience. Once you understand the visual needs of your audience, you can provide interesting content for exploration. Remember, there is no such thing as too much visual content.
In fact, visual content creators try to amaze the audience. Though ultimately, it is the creative effort of the content that rewards itself in the form of likes, more tweets, retweets, shares, and comments on social media platforms. The higher the engagement, the more followers a brand can attract.
Customized visual content production is all about visual communication through relevant images, screenshots, infographics, videos, gifs, or memes. However, the rabbit hole goes much deeper than to acquire more followers. Instead, more brands today want to use custom visual content to realize their full potential in a competitive market.
Whether its likes or shares on social media platforms, visual content has become the key to communicate with the audience and is a perfect format to convey facts or figures to your audience. Essentially, the production of visual content revolves around taking into account calculated risks and understanding what would work best for you.
It is high time for brands to harness the power of brilliantly designed visual content that could change the course of a marketing strategy. Often, it may come across as a magic trick. But is a simple matter of careful consideration and planning that allows brands to surpass their preconceived digital marketing expectations and achieve optimal growth.
If you want to stay relevant, Snapwire can help you produce streamlined visual content. It is a platform that uses creative ingenuity to convert your visual content ideas into reality. Snapwire’s collaborative and creative efforts allow brands to compete in the same league as world-renowned brands.
If you don’t want to hire a production agency due to budget constraints, Snapwire’s visual content production platform quickly delivers high-quality custom visuals and reduces production costs significantly. Partner with Snapwire to help your brand affordably attain and retain a global audience.