How 4 Brands Created Localized Photos and Videos Just In Time for the Holidays

friends celebrating holidays

With the holidays right around the corner, producing authentic holiday-themed content is essential for engaging customers. Producing unique photos and videos for each digital platform has historically been difficult for creative teams of all sizes. Many teams now look to Snapwire to easily produce on-brand photos and videos at scale especially around the holidays. With fast turnaround times and thousands of photographers, videographers, and production companies to choose from, getting diverse holiday content is attainable and fits in a tight timeline!

Last year, Carlsberg, Heineken, USPS, and Pernod-Ricard, among others, produced holiday content using Snapwire’s marketplace of creatives. Check out the results below:

Carlsberg

Last year, Carlsberg produced localized holiday imagery featuring their staple Kronenbourg 1664 beer. They wanted their images to focus on family, Christmas, and New Years festivities in an authentic way that resonated with their customers in each geographical region. With images of friends around the Christmas tree and scenes on the ski mountain, Carlsberg was able to accomplish all of their holiday content goals in a timely manner using Snapwire’s creators and powerful content production platform.

Because it’s easy to produce photos and videos in multiple locations at once on Snapwire, Carlsberg’s creative team was able to quickly capture content that resonated with their audiences in Toronto, Germany, and Austria. The images below were shot by photographers Richelle Hunter, Manuela Larissegger, Jenny Karakaya.

friends cheers in winter Woman hanging christmas ornaments Beer christmas tree friends enjoying beer and winter

Heineken

E-commerce companies saw a huge spike in sales during the COVID-19 pandemic. Now two years after the beginning of Covid, buying products predominantly online is here to stay. Legacy beer brand Heineken was agile and ready for the change. For the 2020 holiday season, Heineken decided to double down on their ecomm presence hoping to reach their more modern audience. Their goal was to produce authentic holiday photos and GIFs by placing their products in relevant holiday scenes. They hired two photographers on Snapwire to get the job done quickly and to increase variety. The images below were shot by photographers Nathan Tescon and Arielle Ferraro in California and New York.

Friends cheers with beers

USPS

USPS plays a major role in many family and friends’ holiday seasons across the United States. Last year, USPS wanted to produce localized photos in multiple specific cities at once. With an emphasis on their involvement in holiday shipping, USPS chose to capture content in Oregon, New York, California, and Colorado featuring their boxes, trucks, and post office locations. The final photos were unique to each geographic location and the time of year. The images below were shot by photographers Jacob Boynton, Jinnifer Douglass, and Summer Luu.

person carrying package for holidays Package in christmas tree for holidays

Packages under christmas tree for holidays person mailing package for holidays

Pernod-Ricard

Focusing on their brands Absolut and Kahlua, Pernod-Ricard opted to get images that would show off their alcohol products in a more intimate setting. They knew 2020’s holiday gatherings would be smaller due to the pandemic, so they focused on at-home scenes and added a localized feel by assigning different Snapwire creators to the same concept in four of their biggest markets: California, New York, Ohio, and Florida. What their creative team brought back were authentic and inspiring images, videos, and GIFs for the holiday season. The images below were shot by photographers Arielle Ferraro, Courtney Nielsen, and Amanda Julca.

woman mixing holiday drink friends celebrating holidays

woman holding drink for holidays friends drinking holiday drinks

 

Get started:

Sign up for free and start your first holiday photo or video shoot now with Snapwire to get content in time for the upcoming season. Snapwire has photographers, videographers, and production companies in over 2,000 cities worldwide eager to create custom content for brands like yours.

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