Canva

PROJECT SPOTLIGHT

Canva

Creating customized imagery for global coverage

Canva is a graphic design platform used to create social media graphics, presentations, posters, documents, and other visual content pieces with thousands of beautiful layouts. Used and loved by millions of people around the globe, Canva turned to Snapwire for custom imagery to reach their entire audience.

Challenge

Canva’s online design tool lets people all around the world craft graphics such as logos, collages, and invitations, but the team felt its image repository lacked international flair. They wanted to provide users all around the world with photos relevant to them, so they partnered with Snapwire.

Solution

Canva needed imagery for specific countries that represented gaps in its photo coverage— Russia, Mexico, Brazil, Spain, France, Germany, the Philippines, Japan, India, and China. Snapwire’s project management team helped build briefs, locate and hire 50 creators already in those countries, and launch projects that were completed within weeks.

Snapwire used a combination of algorithmic and hand-curation to surface the best photos for Canva’s team to use, and Canva received access to a repository of 11,000 on-brand images.

Results

20
Countries
50
Photographers
11000
Content Pieces Produced
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