PROJECT SPOTLIGHT

Ethan Allen

Delivering custom real estate content for marketing initiatives

Ethan Allen is a leading, global furniture chain founded in 1932. From a traditional, colonial-style to a modern look, Ethan Allen’s bold moves continue to expand their products internationally. With 89 years of dedication and an eye on detail, Ethan Allen’s furniture embodies high-quality products and craftsmanship.

Challenge

The leading furniture chain needed custom visual content of client-designed rooms in a home setting. Ethan Allen’s main challenge was finding a solution showcasing the quality of their furniture pieces and home goods from their clients located throughout the country within a short time frame. Snapwire helped Ethan Allen with this custom content for their social media, portfolios, and other digital material purposes.

Specific to the project below, Ethan Allen needed high-quality images of their client rooms in Raleigh, North Carolina–quickly and efficiently to entice homeowners interested in buying furniture pieces.

Solution

With Snapwire, Ethan Allen assigned creative freelancers on-demand to photograph these setups as they came up. Snapwire’s global creator network offers accessible coverage everywhere. In this case, Snapwire helped Ethan Allen efficiently find freelance creatives who specialize in architecture and real estate work.

Snapwire assisted in producing real estate content to match their style guide and key demographics. The elegant and sleek shoot shown below was assigned to Snapwire Creator Brett Villena.

Together, Ethan Allen and Snapwire produced over 1,000 content pieces with 161 settings.

Check out the produced content below.

Results

75
Briefs
161
Settings
1000 +
Content Pieces Produced
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