FWD Insurance
PROJECT SPOTLIGHT
FWD Insurance
Connecting global creators with brands and businesses all-in-one platform
FWD's mission is to change the way people feel about insurance with fresh customer experiences and easy-to-understand products through support from digital technology. As they aim to become a leading pan-Asian insurer, FWD is an award-winning company for the Employer of Choice Award in Hong Kong and more!
Challenge
The well-known firm FWD Insurance of Singapore needed on-brand imagery for a marketing campaign about celebrating life in Asia. Rather than generate all the ideas in-house, FWD’s team wanted to solicit inspiration from photographers in their target market. They turned to Snapwire for help.
Solution
Snapwire helped FWD Insurance launch a two-phased approach: First, we launched a general challenge titled “Celebrating Life Across Asia.” After just one week, the team identified a few photographers whose styles offered an intriguing take on FWD’s brand. We hired those photographers to shoot photos for the campaign. From brief to selection, the project took just one week.
