FWD Insurance
PROJECT SPOTLIGHT
FWD Insurance
Connecting global creators with brands and businesses all-in-one platform
FWD's mission is to change the way people feel about insurance with fresh customer experiences and easy-to-understand products through support from digital technology. As they aim to become a leading pan-Asian insurer, FWD is an award-winning company for the Employer of Choice Award in Hong Kong and more!
Challenge
The well-known firm FWD Insurance of Singapore needed on-brand imagery for a marketing campaign about celebrating life in Asia. Rather than generate all the ideas in-house, FWD’s team wanted to solicit inspiration from photographers in their target market. They turned to StudioNow for help.
Solution
FWD Insurance started by launching a brief around “Celebrating Life Across Asia.” After just one week, the team identified a few photographers whose styles offered an intriguing take on FWD’s brand. FWD Insurance hired those photographers to shoot their future campaigns in-platform. From brief to selection, the project took just one week.
Results
1
Week Completion
40
Pieces Selected
1000
+
Images Submitted
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