Google’s content studio department needed local visual content from hundreds of cities, on a budget. They had two goals: capture neighborhoods in select cities and capture points of interest around the globe. They turned to Snapwire’s platform and global network of creators for help.
Google’s photo editors provided three photo recommendations for each neighborhood, but also encouraged local photographers to express the unique culture of their area. Snapwire’s platform matched one qualified creator per city—24 cities in total. Within six weeks, Google’s content studio department was able to select their favorite photos from a repository of thousands.