Google

PROJECT SPOTLIGHT

Google

Seamlessly producing custom, global content all-in-one platform

As a leading technology company that needs little to no introduction, Google needed local custom visuals from hundreds of cities around the globe, so they teamed up with Snapwire and utilized our visual production platform.

Challenge

Google’s content studio department needed local visual content from hundreds of cities, on a budget. They had two goals: capture neighborhoods in select cities and capture points of interest around the globe. They turned to Snapwire for help.

Solution

Google’s photo editors provided three photo recommendations for each neighborhood, but also encouraged local photographers to express the unique culture of their area. Snapwire quickly recruited at least one photographer per city—24 cities in total. Within six weeks, Google’s content studio department was able to select their favorite photos from a repository of thousands.

Results

6
Weeks Completion Time
430
Neighborhoods
5600
Content Pieces Produced
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