Before partnering with Snapwire, the Carlsberg Group was already one of the leading brewery groups in the world. Boasting a broad portfolio of beer and other beverage brands, such as Grimbergen, they enjoyed broad distribution and name recognition.
Their vast suite of products required extensive marketing, though, and Carlsberg found that they were struggling to transport the Grimbergen product to the locations selected for product shoots, and straining to develop a blend of different product photos that were on-brand and authentic while also being compelling.
In fact, it was so difficult to experiment with their shoot location that Grimbergen Beer had rarely taken a product outside for a localized product shoot before they started working with Snapwire.
- Despite Grimbergen’s stunning success, they remain a lean company, and their budget didn’t allow for investment in a massive marketing agency.
- As a result, they shot most of their material inside, in living rooms and restaurants as a result of brand positioning and the need to change environments.
- While they wanted to take their products out into the world and expand the occasions highlighting the Grimbergen lifestyle, and anyone who’s worked in visual production knows that it’s far more complicated to organize a shoot than doing something in-house.
This is where Snapwire came in.