Intuit makes people’s lives easier with software services like Mint, TurboTax, and Quickbooks. But conveying the humanity of their offerings? That’s hard to do with screenshots and charts alone. The marketing team decided they needed an infusion of imagery that included diverse models in authentic settings around 13 lifestyle concepts, and turned to Snapwire to find the right people to do it.
The Intuit team wanted quality over quantity, so the Snapwire project management team carefully selected six photographers around the globe who they thought would be uniquely suited to the project.
The Snapwire team and the photographers worked to find the right models and managed the photoshoots for concepts like New Year’s, eating healthy, celebrations, and holidays. After eight weeks, the Intuit team received access to a fully custom library of hand-selected photos that they could draw from for their campaigns.