Intuit

Intuit

Intuit makes people’s lives easier with software services like Mint, TurboTax, and Quickbooks.

girl on computer

Challenge

Intuit makes people’s lives easier with software services like Mint, TurboTax, and Quickbooks. But conveying the humanity of their offerings? That’s hard to do with screenshots and charts alone. The marketing team decided they needed an infusion of imagery that included diverse models in authentic settings around 13 lifestyle concepts, and turned to Snapwire to find the exact right people to do it.

Solution

The Intuit team wanted quality over quantity, so the Snapwire project management team carefully selected six photographers around the globe who they thought would be uniquely suited to the project. The Snapwire team and the photographers worked to find the right models and managed the photoshoots for concepts like New Year’s, eating healthy, celebrations, and holidays. After eight weeks, the Intuit team received access to a fully custom library of hand-selected photos that they could draw from for their campaigns.

Results

0
Concepts
0
Photographers
0 +
Content Pieces Produced

Read More of Our Client Studies

Sydney
Technology

Google

Google Google’s content studio department needed local visuals from hundreds of cities, on a budget. Challenge Google’s content studio department

Read More »
wraps rice fries and a salad
Hospitality

SkipTheDishes

SkipTheDishes SkipTheDishes provides an on-demand meal delivery service through their popular app, and mouthwatering photos drive sales. Challenge SkipTheDishes provides

Read More »
grilled salmon over salad
Hospitality

Zagat

Zagat The iconic restaurant ratings company Zagat has provided accurate reviews for over 40 years, but keeping up with the

Read More »
Comments are closed.