PF Chang’s

PF Chang’s

The Creative Director at P.F. Chang’s was tasked with photographing the exteriors of all 210 locations, coast to coast, to pair with their online listings.

exterior pf changs with horse

Challenge

The Creative Director at P.F. Chang’s was tasked with photographing the exteriors of all 210 locations, coast to coast, to pair with their online listings. The images needed to be high quality, consistent, and feature enough of the exterior for visitors to acquaint themselves. The traditional method—sending a photographer on tour—was cost-prohibitive, and would take longer than the three weeks they had. The team turned to Snapwire.

Solution

Snapwire’s location-mapping feature allowed the P.F. Chang’s team to locate photographers near each of their restaurants. Snapwire helped the team build a brief to ensure all exterior photos were shot in landscape with a wide view, and launched 200+ simultaneous projects. The P.F. Chang’s team had their high- quality, consistent, on-brand photos in two weeks for a fraction of the cost of a traditional shoot.

Results

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Content Pieces Produced
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