Royal Bank of Canada

The Royal Bank of Canada (RBC) is one of the largest banks in Canada, serving over 10 million customers via 1,209 branches, but the marketing team had a problem.

rbc buidling

Challenge

The Royal Bank of Canada (RBC) is one of the largest banks in Canada, serving over 10 million customers via 1,209 branches, but the marketing team had a problem. They needed to build a library of images for social channels and internal use, but most of the assets available online were of locations in the U.S. The team turned to Snapwire.

Solution

Snapwire helped the team at RBC build a brief to allow multiple photographers to capture on- brand content from several branches, but also lifestyle content from the surrounding area. It was important to RBC that each creator apply their personality to capture each location from a diversity of perspectives. The photos were available to the RBC team to browse and download in less than two weeks.

Results

0 +
Content Pieces Produced
0
Photographers
0
Days Completion Time

Read More of Our Client Studies

Sydney
Technology

Google

Google Google’s content studio department needed local visuals from hundreds of cities, on a budget. Challenge Google’s content studio department

Read More »
wraps rice fries and a salad
Hospitality

SkipTheDishes

SkipTheDishes SkipTheDishes provides an on-demand meal delivery service through their popular app, and mouthwatering photos drive sales. Challenge SkipTheDishes provides

Read More »
grilled salmon over salad
Hospitality

Zagat

Zagat The iconic restaurant ratings company Zagat has provided accurate reviews for over 40 years, but keeping up with the

Read More »
Comments are closed.