The Royal Bank of Canada (RBC) is one of the largest banks in Canada, serving over 10 million customers via 1,209 branches, but the marketing team had a problem. They needed to build a library of images for social channels and internal use, but most of the assets available online were of locations in the U.S. The team turned to Snapwire.
Snapwire helped the team at RBC build a brief to allow multiple photographers to capture on- brand content from several branches, but also lifestyle content from the surrounding area. It was important to RBC that each creator apply their personality to capture each location from a diversity of perspectives. The photos were available to the RBC team to browse and download in less than two weeks.
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