RentPath
PROJECT SPOTLIGHT
RentPath
Creating custom content for the rental industry
As a leading digital marketing solutions company, RentPath empowers millions nationwide to find apartments and houses for rent. With powerful online and mobile solutions that provide prospective renters with the information and tools they need, RentPath seamlessly connects consumers with a home that reflects their personal lifestyles.
Challenge
RentPath is on a mission to simplify the way people find apartments and apartment owners find people. To help, the marketing team produced a national renting guide and needed high-quality images to accompany all 500 neighborhoods. The project seemed unmanageably large, so they turned to StudioNow.
Solution
RentPath got started by creating a robust style guide in StudioNow to help photographers in hundreds of neighborhoods capture images that fit RentPath’s brand and conventions. Once photographers submitted their photos, RentPath selected the best photos to create head-turning rental guides for all 500 neighborhoods. Altogether, StudioNow produced over 5,000 photos for the guide in just 45 days.
Results
Days Completion Time
45
Neighborhoods Captured
500
Content Pieces Produced
5000
+
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