Technology
Google Google’s content studio department needed local visuals from hundreds of cities, on a budget. Challenge Google’s content studio department
RentPath
RentPath
RentPath is on a mission to simplify the way people find apartments and apartment owners find people.
Challenge
RentPath is on a mission to simplify the way people find apartments and apartment owners find people. To help, the marketing team produced a national renting guide and needed high-quality images to accompany all 500 neighborhoods. The project seemed unmanageably large, so they turned to Snapwire.
Solution
Snapwire helped RentPath define a robust style guide to help photographers in hundreds of neighborhoods capture images that fit RentPath’s brand and conventions. Once photographers submitted their photos, Snapwire used a mixture of algorithmic selection and hand-curation to identify the best photos for RentPath’s team. Altogether, Snapwire produced 5,000 photos for the guide in just 45 days.
Results
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Neighborhoods Captured
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Pieces Produced
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Days Completion Time
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