RentPath

PROJECT SPOTLIGHT

RentPath

Creating custom content for the rental industry

As a leading digital marketing solutions company, RentPath empowers millions nationwide to find apartments and houses for rent. With powerful online and mobile solutions that provide prospective renters with the information and tools they need, RentPath seamlessly connects consumers with a home that reflects their personal lifestyles.

Challenge

RentPath is on a mission to simplify the way people find apartments and apartment owners find people. To help, the marketing team produced a national renting guide and needed high-quality images to accompany all 500 neighborhoods. The project seemed unmanageably large, so they turned to Snapwire.

Solution

Snapwire helped RentPath define a robust style guide to help photographers in hundreds of neighborhoods capture images that fit RentPath’s brand and conventions. Once photographers submitted their photos, Snapwire used a mixture of algorithmic selection and hand-curation to identify the best photos for RentPath’s team. Altogether, Snapwire produced over 5,000 photos for the guide in just 45 days.

Results

45
Days Completion Time
500
Neighborhoods Captured
5000 +
Content Pieces Produced
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