RentPath
PROJECT SPOTLIGHT
RentPath
Creating custom content for the rental industry
As a leading digital marketing solutions company, RentPath empowers millions nationwide to find apartments and houses for rent. With powerful online and mobile solutions that provide prospective renters with the information and tools they need, RentPath seamlessly connects consumers with a home that reflects their personal lifestyles.
Challenge
Solution
Snapwire helped RentPath define a robust style guide to help photographers in hundreds of neighborhoods capture images that fit RentPath’s brand and conventions. Once photographers submitted their photos, Snapwire used a mixture of algorithmic selection and hand-curation to identify the best photos for RentPath’s team. Altogether, Snapwire produced over 5,000 photos for the guide in just 45 days.
