TAG Heuer’s team felt they needed more relatable lifestyle imagery for their website and social media accounts.
TAG Heuer’s team felt they needed more relatable lifestyle imagery for their website and social media accounts. The challenge was the team needed on-brand models and photography with the same exceptionally high level of quality as their studio-shot imagery, fast. They approached Snapwire.
The TAG Heuer marketing team identified two products they wanted lifestyle shots for and Snapwire helped them generate a robust style guide that matched the target demographics. Snapwire identified and assigned two top photographers to complete the shoot, each with a different theme and model. The first shoot was nautical-themed with images to attract sporty, stylish women. The second was an urban and office-themed shoot aimed at working men. Together, they produced 200+ visuals and several videos and the TAG Heuer team had access within weeks.
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