Teas’ Tea
PROJECT SPOTLIGHT
Teas' Tea
Offering high-quality branded visual product content at scale
Ito En, Ltd. is a Japanese multinational drinks company specializing in tea production, distribution, and sales. As one of Ito En's labels, Teas' Tea is thoughtfully sourced and mindfully made – they aim to bottle the world’s best ingredients to create the purest tea possible.
Challenge
Ito En is the largest green tea beverage manufacturer in the country, with leading tea labels Teas’ Tea and Matcha LOVE. Despite its popularity, the brand was having difficulty increasing engagement on social. One major problem was they had a limited number of high-quality branded photos to work with. The team needed a way to scale their content production without sacrificing their brand aesthetic.
