The Infatuation

PROJECT SPOTLIGHT

The Infatuation

Generating global, custom food content at scale

The Infatuation provides honest and trustworthy food reviews from restaurants all around the world. Their app values real people with real opinions and needed their visual content to showcase their brand in the same light.

Challenge

The Infatuation is a global leader in food review apps, but when they wanted to expand into new cities they struggled to scale their visual content needs. The assets needed to have the look and feel The Infatuation has become known for, but sourcing photographers, establishing relationships, and managing rights in each new market was a slow, inefficient process. They needed a scalable approach that would let their editors focus on what they do best—writing great food reviews.

Solution

With global coverage, Snapwire was the ideal solution for curating visual assets alongside The Infatuation’s current workflow for writing reviews. Snapwire’s platform suggested photographers that perfectly matched The Infatuation’s brand aesthetic—all while reducing labor costs and shortening turnaround time. Rating? 10/10.

Results

1
Week Completion Time
4
New Markets
5 +
Dishes Shot
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