Scaling custom visual content worldwide

Sustainability, safety, and human connection are Uber's core values in igniting the opportunity to set the world in motion. As a global company, Uber set their sights on Snapwire to help them gather global content pieces within our all-in-one platform.


Uber may be the biggest ride-hailing app in the world but it’s really a local business. Local audiences want local trips and that calls for city-specific visuals, which can be a challenge to gather when you’re in 600 cities in 65 countries. When Uber’s content and SEO teams looked for a scalable way to produce high-quality photos on a budget without resorting to traditional photo sites, they landed on Snapwire.


Snapwire’s concierge team helped Uber capture one city at a time, starting with San Francisco. We used our platform to identify talented local photographers, schedule shoots, and manage the entire production with an eye on maximizing the SEO value. Our team appended important metadata like location, copyright information, and a custom description into all 10,000 images. Uber’s team launched the photos and their organic traffic from San Francisco-related searches skyrocketed.


Weeks Completion Time
Locations Captured
Content Pieces Produced
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