Technology
Google Google’s content studio department needed local visuals from hundreds of cities, on a budget. Challenge Google’s content studio department
Uber
Uber
Uber may be the biggest ride-hailing app in the world but it’s really a local business.
Challenge
Uber may be the biggest ride-hailing app in the world but it’s really a local business. Local audiences want local trips and that calls for city-specific visuals, which can be a challenge to gather when you’re in 600 cities in 65 countries. When Uber’s content and SEO teams looked for a scalable way to produce high-quality photos on a budget without resorting to traditional photo sites, they landed on Snapwire.
Solution
Snapwire’s concierge team helped Uber capture one city at a time, starting with San Francisco. We used our platform to identify talented local photographers, schedule shoots, and manage the entire production with an eye on maximizing the SEO value. Our team appended important metadata like location, copyright information, and a custom description into all 10,000 images. Uber’s team launched the photos and their organic traffic from San Francisco-related searches skyrocketed.
Results
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Locations Captured
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Content Pieces Produced
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Weeks Completion Time
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