Uber got started on Snapwire and captured one city at a time, starting with San Francisco. Using our platform to identify talented local photographers, schedule shoots, and manage productions, Uber’s team was able to focus on the main goal: maximizing the SEO value. Snapwire’s platform appended important metadata like location, copyright information, and a custom description into all 10,000 images. Uber’s team launched the photos and their organic traffic from San Francisco-related searches skyrocketed.