Since 1936, Weider has been one of the most recognized brands in the active nutrition industry. Working with Hawke Media, the brand has developed a strong following on Instagram, with a target audience of millenials. But when Hawke Media decided to run an ad campaign targeting an over-60 demographic, they realized they lacked visual content that would resonate with their audience.
Hawke Media got started by creating a style guide for the visual concepts they required. Then, using StudioNow’s global network of creatives, recruited three U.S.-based photographers to execute the desired images, including product shots, in-home shots, and age-appropriate models using the Weider supplements as part of their active lifestyle.