PROJECT SPOTLIGHT
WeWork
Scaling custom real estate photography globally
WeWork is an American commercial real estate company that provides flexible shared workspaces for technology startups and services for other enterprises.
Challenge
Solution
Snapwire worked with the Senior Content Strategist at WeWork to produce a creative photography shoot guide based on their brand.
The next step was to input the geo locations of every property into the Snapwire platform enabling the proprietary technology to quickly identify & select expert photographers from its network with the relevant experience near to each property. Using the creative photography shoot guide, Snapwire took the time to train each creator over a series of web-conferences and gave them five weeks to complete their assignments. During the project, Snapwire held weekly progress meetings with the client and production team to monitor progress and spread lessons across all photographers.
The finished result was that wework scaled its content production to an otherwise impossible level without assuming the burden of having to manage the process.
