Zagat

Zagat

The iconic restaurant ratings company Zagat has provided accurate reviews for over 40 years, but keeping up with the demand for visual content online and in-app is a growing challenge.

grilled salmon over salad

Challenge

The iconic restaurant ratings company Zagat has provided accurate reviews for over 40 years, but keeping up with the demand for visual content online and in-app is a growing challenge. When the company decided it needed to quickly capture high-quality, on- brand images for 2,000 restaurants across the nation for its online properties—all at once, no less—they turned to Snapwire.

Solution

Snapwire’s concierge team helped Zagat quickly build a style guide and shot list. We managed the entire production, from sourcing local food photographers in cities across the U.S. to approving and delivering finished, mouthwatering photos to Zagat’s content team —all in under six weeks.

Results

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Restaurants
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Content Pieces Produced
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Weeks Completion Time

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